LED vs LCD: Which is Best for Digital Signage?

Jul 03, 2023

Choosing the right digital signage for your business can seem tricky, especially when you’re unsure of the differences between all the different options available to you.

In this article, we’re going to be taking a look at some of the key things to consider when shopping for digital signage, and answering one of the biggest questions- LED or LCD?

LED vs LCD: What’s the Difference?

To begin with, it’s important to know exactly what LED and LCD screens are. LCD stands for Liquid Crystal Display, which describes technology where a series of lamps are placed at the back of the screen to produce the images we see.

LED stands for Light Emitting Diode, however, LED screens are actually a type of LCD. The main difference is that LED screens use light emitting diodes, whereas regular LCDs use fluorescent backlights.

Picture Quality

LEDs are popular for their ability to have full array lighting, which is when LEDs are placed evenly across the entire screen, in a similar way to an LCD. However, LEDs have set zones which can be dimmed. This is known as local dimming, and is a feature that can significantly improve picture quality.

If a certain part of the screen needs to be darker, the zone of LEDs can be dimmed to create a truer black and an improved image contrast. Due to the way in which LCD screens are constantly evenly lit, they are unable to do this, resulting in a lower colour accuracy and contrast display.

Pixel Pitch

Pixel pitch is related to optimal viewing distance for your video wall, and determines ow close an individual needs to be in order to clearly make out the content being displayed.

Pixel pitch is the measurement of distance between each pixel in a screen. The lower the pixel pitch, the closer the pixels, resulting in a higher image quality. The higher the pixel pitch, the greater the spacing between the LEDs, resulting in a lower image quality.

A high pixel pitch is especially noticeable in close-up viewing environments, such as a board room or reception. Viewers will begin to see individual pixels rather than a clear and cohesive image.

However, in long distance viewing environments, such as a large billboard in a city centre, a high pixel pitch is more suitable as viewers will be much further away and the pixels will blend together better.

Understanding which pixel pitch you require for your digital signage typically requires input from tech specialists such as the DMS Digital Group, however, there are some calculations you can do yourself to help.

Multiply the pixel pitch of an LED display by 3 to get the minimum distance in feet a viewer must be from the screen to be able to interpret the content.

Multiple the pixel pitch of an LED display by 10 for the ideal viewing experience.

For example, an LED with a pixel pitch of 5mm would require a viewer to be 15 feet away to see any details, and 50 feet in order to get a clear view of the content displayed.

LCD displays have much smaller pixel pitches than LED displays, which makes them ideal for high quality close up viewing in environments such as conference rooms and reception areas.


The location of your digital signage and the size of display needed should be significant considerations when choosing the right screen(s) for your business.

LCD screens are typically smaller than LEDs, which means they’re less suitable for huge video walls. However, depending on the requirement, they can be configured differently. LEDs on the other hand can be as large as you need. One of the largest LED video walls is located in Beijing, measuring a whopping 250m x 30m, made up of five large LED screens to create one continuous image.


Consider the installation location and ambient lighting conditions. If you need signage for an outdoor or brightly lit environment, LED displays are typically more suitable due to their high brightness and better visibility in sunlight. LCD displays may be a better choice for indoor settings with controlled lighting conditions.

Carbon Footprint

LED displays are more energy-efficient than LCD displays. LEDs consume less power, resulting in lower electricity costs and reduced environmental impact. If energy efficiency is an important consideration for your business, LED signage may be a better choice.


LED displays are typically more expensive upfront compared to LCD displays. The cost of LED technology has come down in recent years, but LCD displays still tend to be more affordable. If budget is a significant factor, LCD signage may be a more cost-effective option.

Which is Better: LED or LCD?

Ultimately, you should assess your specific business requirements, budget constraints, and installation environment to determine which type of digital signage is the best fit. It may also be helpful to consult with digital signage experts such as DMS for bespoke recommendations based on your needs.

Why Your Business Should Implement Digital Signage

There are several reasons why businesses should consider using digital signage.

Enhanced Visual Impact

Digital signage allows you to display dynamic and engaging content that captures attention and leaves a lasting impression on your audience. By utilising motion graphics, videos, and interactive elements, you can convey your message in a visually compelling and memorable way.

Flexibility and Real-Time Updates

With digital signage, you have the flexibility to update your content in real-time. Whether you want to promote a new product, announce a special offer, or share important information, you can easily make changes to your digital signage remotely and instantaneously. This agility enables you to stay relevant and respond quickly to market trends and customer needs.

Targeted and Personalised Messaging

Digital signage allows you to tailor your messages to specific audiences or locations. By leveraging data and analytics, you can deliver targeted content that resonates with your customers and enhances their experience. Personalisation helps you create a stronger connection with your audience and increases the likelihood of driving desired actions.

Cost-Effective Advertising

Traditional print advertising can be expensive and limited in its reach. Digital signage offers a cost-effective alternative by eliminating printing costs and allowing you to reach a wider audience. You can rotate multiple ads on a single display, maximising your advertising potential and reducing long-term expenses.

Improved Customer Experience

Digital signage can enhance the overall customer experience. By providing helpful information, wayfinding assistance, and entertainment, you can create a more engaging and enjoyable environment for your customers. Additionally, digital signage can reduce perceived wait times and keep customers informed about promotions or upcoming events.

Increased Revenue Opportunities

Digital signage can be leveraged as a revenue-generating tool. By partnering with complementary businesses or displaying third-party advertisements, you can generate additional income streams. Furthermore, digital signage can drive impulse purchases by showcasing enticing offers or upselling relevant products or services.

Brand Building and Recognition

Consistent and impactful branding is crucial for businesses. Digital signage allows you to showcase your brand identity, values, and key messages consistently across multiple locations. By reinforcing your brand image through captivating visuals, you can improve brand recognition and build a stronger brand presence in the market

By leveraging this powerful communication tool, you can create impactful experiences, effectively convey your messages, and drive business growth.

Digital Signage Solutions at DMS

At DMS, we’re specialists when it comes to digital signage. We can help you determine which type of digital signage is best for your business’ requirements and implement them at an affordable cost, with a bespoke plan that suits you.

For more information, get in touch with our team of experts today by calling 03330151900 or emailing us at info@thedmsgroup.co.uk

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