Video walls offer a wide range of benefits for businesses such as cost savings, improved customer experience and greater efficiency. In this guide, we’re going to be explaining exactly what a video wall is and how it can help your business in greater detail.
What is a Video Wall?
Video walls are large display screens that show graphics, videos and a wide range of other content. This can either be done using a single screen, or multiple screens placed together to form one large screen.
Video walls are often used in locations where information needs to reach large crowds of people, such as in stadiums, airports and fast food restaurants.
Benefits of Video Walls for Businesses
Attract Greater Attention
In such a competitive marketplace where people are constantly being bombarded with adverts, sales and offers, getting your message in front of everyone else can be tricky.
Every business needs something to capture the attention of customers or passers by and no matter how mundane you might feel your product/service is, if you can present it effectively to the right audience, you’ll never have to worry about customer engagement.
Video walls help you to stand out from the crowd, delivering high quality images, videos and graphics to grab the attention of your audience and allow them to quickly and easily absorb the information you’re delivering.
Cost Effective
Although you may think the initial cost of implementing video walls would be high, due to our competitive pricing, video walls are actually an affordable solution.
You can also recover your investment quickly as you will no longer need to regularly replace printed marketing materials which can be expensive and time consuming.
Easily Manageable
Thanks to the user-friendly software, staff and in-house marketers are able to efficiently manage the content displayed on each screen without having to deal with tricky complex hardware.
This makes it incredibly easy to manage, saving time and allowing staff to focus on more productive activities.
Deliver a Great First Impression
Creating a great first impression is key to ensuring customer retention. Not only do video walls help to deliver a more professional image, they can also be incredibly effective at helping new customers/visitors feel more welcome.
If you’ve ever entered a place of business that offers no direction or instructions and no front desk, it’s likely you’ll do one of the following:
Walk around, trying to see what others are doing.
Look for someone to ask for help.
Leave.
By having a video wall in place that acts as a welcome screen instructing visitors where to go and what to do can make them feel more welcome and ensure they don’t end up leaving through a lack of instruction.
It’s also much more cost effective than hiring someone to manage a front desk and can display multiple messages on just one screen through a rotating slideshow, helping you to save on the cost of printing multiple signs.
Video Walls at DMS
At DMS, we have a team of experienced account managers that can help you to transform your workplace and customer experience through the use of video walls and other audio visual services.
Not only can your business benefit from improved signage, you can also make and save more money by cutting down on printing costs and eliminating the need for service desk staff.
We take pride in our competitive pricing, with a wide range of incredibly affordable services available to help your business thrive. Get in touch with our team at DMS today to discuss how our video walls can help your business.
