Did you know the human brain processes visual content up to 60,000 times faster than text? In fact, up to 90% of the information transmitted to the brain is visual which is why modern businesses should be investing in digital signage to engage customers and inform their staff.
Creating an interactive experience inside your store makes your brand much more memorable as it only takes approximately eight seconds for humans to become distracted and move onto something else. That said, it’s critical to keep potential customers hooked, and with interactive digital signage, you can be sure to peak their interest.
1. Entice Your Customers
This means giving them the ‘wow’ factor. Every business needs something to grab the attention of others and, no matter how mundane you may feel your products and services are, if you can present them effectively to the right audience, you’ll never have to worry about customer engagement.
2. Improve Customer Experience
Have you ever walked into a place of business, taken a look around and had not a clue what you were supposed to do or where you were supposed to go? Nobody has greeted you, there are no signs to direct you, and there is no one sitting at the visitor desk. In these situations, people usually do one of three things:
Walk around awkwardly, watching what others are doing
Ask for help
Potential customers feeling awkward, confused or lost to the point where they decide to leave is a clear failure of your existing visitor management and sets an incredibly bad first impression. A negative experience may also result in them avoiding visiting your building again and resulting in a loss of business.
That’s why you should always strive to make the greatest first impression and provide the best experience possible by installing clear and easy to see digital signs.
3. Keep Costs Low
Whilst it may seem counterintuitive to invest in interactive digital signage, you have the potential to make significant savings as you’ll no longer be forking out money for flyers, banners, posters or billboards. Not only are you reducing costs, but you’re also doing your part for the environment by reducing the amount of paper and resources you consume.
4. Reduce Waiting Time
By implementing digital signage, you could be helping your customers to didn't have the products or services they're really looking for. Effective positioning of these displays can also help to improve customer satisfaction. Digital signage can also help customers to find their way around your store, making their shopping experience significantly better and easier.
5. Make it Fun
Remember, shoppers are accustomed to the ease of online shopping but for some reason, they chose to come into your store to shop. In order to show them you appreciate their visit, you should aim to make the experience as enjoyable as possible.
6. Get Social
What better way to promote your business’ social channels than via digital signage? You can display your company’s latest tweets or instagram photos on a large screen and even include a QR code to your account to allow people to follow you or unlock a Snapchat filter which can help promote your business.
7. Promote an upcoming event.
Have you got a big event coming up or an exciting new deal coming soon? Promote it using interactive signs. Remember to include the what when where so your customers know exactly what to do and where to go or how to claim the deal.
Why Choose DMS for Your Digital Signage?
At DMS, our team of experienced account managers can help you to transform your workplace and customer experience with digital signage. We work closely with our expert team of designers to create the best possible solution for your budget and workspace, putting you in control.
We also take pride in our competitive pricing, with a range of incredibly affordable services to keep your business costs down whilst simultaneously helping you to save and make more money. Looking for a fully comprehensive IT solution? DMS One provides the full package, from managed print to network infrastructure, we’ve got all areas covered at an affordable and manageable cost.