Sign up to Newsletter Book a Free Demo

Transforming Your Business Using Digital Signage

Nov 09, 2021

Did you know the human brain processes visual content up to 60,000 times faster than text? In fact, up to 90% of the information transmitted to the brain is visual which is why modern businesses should be investing in digital signage to engage customers and inform their staff.

Creating an interactive experience inside your store makes your brand much more memorable as it only takes approximately eight seconds for humans to become distracted and move onto something else. That said, it’s critical to keep potential customers hooked, and with interactive digital signage, you can be sure to peak their interest.

1. Entice Your Customers

This means giving them the ‘wow’ factor. Every business needs something to grab the attention of others and, no matter how mundane you may feel your products and services are, if you can present them effectively to the right audience, you’ll never have to worry about customer engagement.

2. Improve Customer Experience

Have you ever walked into a place of business, taken a look around and had not a clue what you were supposed to do or where you were supposed to go? Nobody has greeted you, there are no signs to direct you, and there is no one sitting at the visitor desk. In these situations, people usually do one of three things:

  1. Walk around awkwardly, watching what others are doing

  2. Ask for help

  3. Leave

Potential customers feeling awkward, confused or lost to the point where they decide to leave is a clear failure of your existing visitor management and sets an incredibly bad first impression. A negative experience may also result in them avoiding visiting your building again and resulting in a loss of business.

That’s why you should always strive to make the greatest first impression and provide the best experience possible by installing clear and easy to see digital signs.

3. Keep Costs Low

Whilst it may seem counterintuitive to invest in interactive digital signage, you have the potential to make significant savings as you’ll no longer be forking out money for flyers, banners, posters or billboards. Not only are you reducing costs, but you’re also doing your part for the environment by reducing the amount of paper and resources you consume.

4. Reduce Waiting Time

By implementing digital signage, you could be helping your customers to didn't have the products or services they're really looking for. Effective positioning of these displays can also help to improve customer satisfaction. Digital signage can also help customers to find their way around your store, making their shopping experience significantly better and easier.

5. Make it Fun

Remember, shoppers are accustomed to the ease of online shopping but for some reason, they chose to come into your store to shop. In order to show them you appreciate their visit, you should aim to make the experience as enjoyable as possible.

6. Get Social

What better way to promote your business’ social channels than via digital signage? You can display your company’s latest tweets or instagram photos on a large screen and even include a QR code to your account to allow people to follow you or unlock a Snapchat filter which can help promote your business.

7. Promote an upcoming event.

Have you got a big event coming up or an exciting new deal coming soon? Promote it using interactive signs. Remember to include the what when where so your customers know exactly what to do and where to go or how to claim the deal.

Why Choose DMS for Your Digital Signage?

At DMS, our team of experienced account managers can help you to transform your workplace and customer experience with digital signage. We work closely with our expert team of designers to create the best possible solution for your budget and workspace, putting you in control.

We also take pride in our competitive pricing, with a range of incredibly affordable services to keep your business costs down whilst simultaneously helping you to save and make more money. Looking for a fully comprehensive IT solution? DMS One provides the full package, from managed print to network infrastructure, we’ve got all areas covered at an affordable and manageable cost.

Get in touch with us for more information.

Contact us for support
DMS Office Headshots12332

The Benefits of Using a Managed Print Service

Did you know that your business could potentially save up to 30% off its printing costs with a Managed Print Service (MPS) implemented? Find out how DMS’ Managed Print Service could help your business to make significant savings and a whole range of other benefits that come with it!

Read More
Using cloud services

Future of Business Continuity: Embracing Cloud Services

Cloud computing has become essential for businesses, driven by the need for high scalability, flexibility, and efficiency. The adoption of cloud services has grown exponentially since it first became popular in 2006, going from a convenient data storage solution to a comprehensive platform that supports a wide array of computing needs. The cloud deployment models—public cloud, private cloud, hybrid cloud, and multi-cloud—offer businesses tailored solutions that match their specific requirements.

Read More
Benefits of end user computing

Benefits of End User Computing

End-user computing (EUC) involves evaluating the range of end-user devices and determining the various systems necessary for optimal business operations. Instead of utilising separate Points of Delivery (PoDs) for each desktop type, application, and database, these systems are consolidated onto a single platform to enhance efficiency.

Read More
B48 Backlight Safer Schools 5211x2806 eddde1d copy

Vaping danger escalates in UK schools

Read More
Paige Docherty Verkada

Verkada’s Paige Dougherty – a perfect fit with DMS

Read More
Why your store should be using digital signage1

Why Your Store Should be Using Digital Signage

Developments in technology have significantly changed people’s behaviours. For many people nowadays, a digital screen is the first thing they open their eyes to in the morning and the last thing they look at before going to sleep.

Read More
World backup day cloud services

World Backup Day: Embracing Cloud Services

As we approach World Backup Day on 31 March 2024, it’s important to consider how cloud services can help to safeguard your business’ data.

Read More
Boost marketing and advertising success with audio visual solutions

Boost Marketing & Advertising Success with Audio-Visual Solutions

AV solutions provide marketers with the tools to create visually stunning and audibly engaging content. This integration of sight and sound not only enriches the customer experience but also sets the stage for more effective and memorable marketing communications.

Read More
75 percent of nhs trusts not fully digital

Only 25% of NHS Trusts are Fully Digital

Did you know that only a quarter of NHS Trusts are fully digital, despite 88% having access to digital systems? A recent BMJ survey found that of the 182 trusts in England, most are still reliant on paper patient notes and drug charts.

Read More
Ai in manufacturing

AI in Manufacturing

The integration of Artificial Intelligence (AI) into manufacturing is transforming the industry at an unprecedented pace. AI technologies are enabling manufacturers to achieve remarkable strides in operational efficiency, cost reduction, and product quality enhancement.

Read More

Made by Statuo