A digital signage display can show graphics, video and a wide range of other content on anything between small form factor screens to giant video walls. Examples include displays as small as digital menus in fast food restaurants to giant digital billboards in large city centres.
Digital signage advantagesWith digital signage, displays in numerous stores located throughout the country can all be changed at the same time from one remote location. If a company wants to advertise a new product or announce an upcoming sale, they can create a new ad, confident that it will be deployed across all their locations at the same time with the exact look they want.
Contact usThe benefits of digital signage aren’t limited to the in-store experience, either. Displays can also be used to attract passers-by who may otherwise have never entered a brick-and-mortar business. While any type of display may attract attention – traditional signs, product displays, mannequins, etc. – digital signage has a very powerful advantage: it can leverage motion. This is one of the reasons digital signs capture an average of more than 400% more views than that of static signs.
Contact usThe goal for many in-store ads is just to get customers to take action right away: place an order, make a purchase, or follow some other kind of direction. However, other times, the goal is to let shoppers know about upcoming events – sales, promotions, in-store appearances, etc. When the display utilizes video, one of the benefits of digital signage is that it results in higher recall compared to static ads. The increase isn’t some small amount, either.
Contact usThe visitors
Have you ever walked into a place of business, taken a look around and had not a clue what you were supposed to do or where you were supposed to go? Nobody has greeted you, there are no signs to direct you and there is no one sitting at the visitor desk. In these situations, people usually do one of three things:
Walk around awkwardly, watching what others are doing
Ask for help
Leave
Having your visitors feeling awkward, confused or lost to the point where they decide to leave is a clear failure of your existing visitor management and sets an incredibly bad first impression. A negative experience may also result in them avoiding visiting your building again and resulting in a loss of business. That’s why you should always strive to make the greatest first impression and provide the best experience possible.
Did you know that the visual cortex is the largest of the sensory cortices because we are very visual animals? This means we process visual information much more quickly, making it the best way to grab the attention of your customers. Through the use of clear and easy to read text in combination with interesting graphics and videos, you can engage customers better and make your brand stand out, making it much more memorable.
Digital signage can be incredibly impressive when used right. This makes your shop or workplace much more visually appealing, making it incredibly inviting to potential customers or clients.
Transform your workplace
At DMS, our team of experienced account managers can help you to transform your workplace and customer experience with digital signage. We work closely with our expert team of designers to create the best possible solution for your budget and workspace, putting you in control.
We also take pride in our competitive pricing, with a range of incredibly affordable services to keep your business costs down whilst simultaneously helping you to save and make more money. Looking for a fully comprehensive IT solution? DMS One provides the full package, from managed print to network infrastructure, we’ve got all areas covered at an affordable and manageable cost.
Get in touch with a friendly member of our team today to discuss how our services can benefit your business.
DMS One allows you to combine your hardware, software, and services into a single easy to manage solution. Access to the latest technology, optimise your IT budgets, and simplify your bill. Our programme helps you to move away from large capital investments. Instead, you can enjoy technology, training, services and maintenance through a low-cost, monthly subscription plan.
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