Nowadays, cities and shopping centres are starting to look more and more futuristic, like something out of a sci-fi film. A lot of this comes down to the increased use of brightly coloured digital signage advertising which can be found everywhere, including stadiums and shops, restaurants and hotels, at bus stops and airports, and even shining brightly from the sides of city skyscrapers.
Developments in technology have significantly changed people’s behaviours. For many people nowadays, a digital screen is the first thing they open their eyes to in the morning and the last thing they look at before going to sleep. During the day, they’re constantly in our hands or pockets no matter where we go.
Our future society is even being raised on digital screens and our interest in it is continuing to grow. In fact, the global digital signage market size was estimated at USD 26.76 billion in 2023 and is expected to grow at a compound annual growth rate of 8.1% from 2024 to 2030!
With so much information in our pockets and numerous distractions along the way, grabbing people’s attention can be tricky, especially for retailers. Print no longer has the same pulling power it used to.
In order to effectively capture shoppers’ attention, successful retailers are combining digital and physical interactions together to create a multi-sensory shopping experience.
While the option of online shopping is tough to beat, digital signage is a powerful tool for retailers looking to compete. In this guide, we’ve compiled the top five reasons why you should be using digital signage as part of your in-store marketing strategy.
Modern Customers Expect It
In a survey conducted by Nielson of 1,000 shoppers, 42% of them revealed they would rather shop in a store with video displays. What’s more, 68% admitted that digital signage messages influenced their purchase decisions and 77% said it helped them to learn more about products.
This tells us that shoppers are already accustomed to seeing digital signage in stores and are now expecting it as part of the shopping experience.
Don’t allow your brand to fall behind other retailers by failing to implement modern tools such as digital signage, especially when it’s been proven to influence customer purchasing decisions.
It Totally Transforms the Shopping Experience
Research shows that the human eye is more attracted to moving images and dynamic videos than to static displays.
Digital signage allows you to combine text, graphics, sounds and videos- all of which make your message more compelling and visually interesting.
Digital screens offer the versatility to not only inform or sell but to also entertain your customers. By placing them in the right areas, you can turn negative points in your shop (such as the queueing area for the tills) into points of entertainment.
Studies have found that digital signage can actually reduce a customer’s perceived wait time by up to 35 percent!
Waste and Cost Reduction
When it comes to print advertising, there is a whole lot of waste and costs involved. Trees are cut down, toxic inks are used and let’s not forget that all of the printing and transportation costs add up! Then there’s the cost of paying someone to display and remove the print ads.
While digital signage screens consume energy to run, there’s nothing that must be physically produced or wasted, making it a much more environmentally friendly option.
Super Fast Turnaround
Retail moves incredibly quickly. In order to do well, you have to react fast. Whether it’s introducing new products or advertising your latest offer, you need time-sensitive advertising.
However, printing is incredibly time-consuming. Messages have to be manually printed, displayed and removed which can lead to missed opportunities.
Fortunately, in just a few quick clicks, a digital signage screen allows you to display multiple messages, change them on the fly and schedule their appearance at different times of the day.
Keep Customers Engaged
Modern high definition digital signage screens are visually stunning to look at. Sharp picture quality and vibrant colours mean your message has a much better chance of grabbing people’s attention.
What’s more, digital signage doesn’t have to be a one-way dialogue from you to your customers. Now you can use it to deliver interactive content which really opens up the types of experiences you can create.
Think ordering kiosks at fast-food restaurants. Sales and promotions with elements of gamification (like spinning a wheel) and social media activations.
Even fashion retailers like River Island have implemented interactive screens in their changing rooms, allowing customers to swap out sizes and colours of items with the help of assistants, rather than having to leave and re-enter the changing room multiple times.
Digital Signage at DMS
Digital signage has the power to transform your business. Not only can it significantly improve the appearance or appeal of your shop or workplace, it can help to capture the attention of your customers and deliver messages designed to improve their experience when shopping or working with you.
Now you know all of the advantages digital signage has to offer, it’s important you don’t miss out. Reach out to our team of digital signage experts at DMS today to find out how we can transform your business.
