Why Hosting Business Conferences Can Be a Perfect Sales Pitch Opportunity

Dec 06, 2021

When you’re growing your business, the opportunity to talk in front of an audience of potential clients and industry colleagues can be incredibly valuable. So what better way to establish yourself as a leader within the industry than by hosting business conferences?

The Benefits of Hosting Business Conferences

Establishing Your Brand Name

Brand awareness is the very first step in the marketing funnel, making it a crucial foundation to eventually acquiring customers. Hosting a large-scale business conference can be a great way to establish your brand’s name or enhance it further whilst also building a positive reputation alongside it within the industry.

Building a Lot of Professional Connections

In business, one of the most common things you can hear is “It’s not what you know, it’s who you know.” and that's because it’s true. Building rapport with other industry professionals can come in really handy further down the road and since they are guests at your event, you have already established a relationship with them. You can use the time during the event to strengthen these relationships and build better connections for the future.

Emerge as a Leader in the Industry

Hosting business conferences isn’t as easy as it looks and not every business has the resources or funding to arrange a large-scale event. However, if you do manage to pull off a successful event, you’ll begin to emerge as a leader within the industry, furthering your brand.

It’s the Perfect Sales Pitch Opportunity

By hosting your own conference event, you have a greater opportunity to speak to all the guests and sell your business pitch to them. Whether you decide to do this directly or more subtly is up to you and depends on what it is you’re trying to sell and who you’re pitching to e.g. potential clients/customers or investors.

You can use your resources to your advantage too, using large digital screens to sell your business as people walk around and mingle. These visual elements reinforce your brand name and help attendees retain information about your company better.

You Can Invest in Other Businesses

Hosting a business conference isn’t just a great sales pitch opportunity for your business but also for all the other businesses attending, meaning you can not only receive investments but also find other businesses or start-ups that are worth investing in.

What About Online Business Conferences?

Since the COVID-19 pandemic, most businesses have had to resort to video conferencing in order to meet virtually with others and despite lockdown restrictions easing, it is estimated that many will continue this way of working after realising the time and money saving benefits.

However, you can host a business conference that is just as successful online as in person so long as you have the right equipment and setup in place. By having effective video conferencing tools in place such as high quality audio and visual equipment, a good internet connection and the right software, you can host a very professional conference and have greater control over the event than you would if in person.

The only slight downside to this is that you would likely have to reduce the number of attendees to avoid too much disruption or connection issues, however, without having to pay for a venue and all of the signs, posters, paper handouts etc, you can afford to hold more conferences.

How Can DMS Make Your Business Conferences More Effective?

At DMS, we believe in creating innovative digital solutions that will simplify, modernise and create growth within workplaces which is why we offer a range of solutions to help make your business conferences more effective.

Commercial Display Screens

DMS partners with top brands to provide only the highest quality commercial display screens for your business. Whether you require digital signage, commercial TVs, meeting room presentation solutions, interactive screens, customer advertising or data walls, DMS will work closely with you to ensure we deliver the correct size, format, warranty and mounting solutions, transforming your ideas into realistic solutions.

Our digital display screens can make your sales pitch look much more professional and don’t have the same issues such as lighting, shadows and low quality often associated with a projector and screen.

Conferencing Solutions

Thanks to our advanced and easy-to-use video conferencing solutions, you can host effective business conferences online. We can provide a range of affordable audio/visual equipment and the right software necessary to host professional events via video conferencing.

For more information, get in touch with one of our friendly team members today.

Contact us for support
What is a managed it service

What is a Managed IT Service?

Nowadays, many businesses find themselves unable to function properly without technology which is why it’s absolutely essential to ensure all aspects of your business’ IT is managed effectively.

Read More
The advantages of interactive screens for your business

The Advantages of Interactive Screens for Your Business

Interactive screens have the power to increase engagement, improve your presentations and save money for your business. Here's how...

Read More
Flexible working with dms

Flexible Working Solutions with DMS

How can the DMS Group's services facilitate hybrid working?

Read More
Creating a digital transformation plan for your business

Digital Transformation for Businesses | How to Create a Plan

If you run a company and haven’t yet made the switch to digital, you could be missing out on great savings, productivity and business security.

Read More
What you need for video conferencing

Guide to Video Conferencing | What Does Your Business Need?

If you’re thinking about making video conferencing a long term solution, you'll need the technology in place to facilitate this.

Read More
Using managed it to help business growth

Using Managed IT Services to Help Business Growth

Whether you’re a start-up that requires your very first IT infrastructure or a larger enterprise looking to streamline your processes, we’re here to help.

Read More
Why your business should use the cloud

Why Should Businesses Store Information Within the Cloud?

One way to store your data securely is via the ‘cloud’. In this article, we’re going to be explaining what the cloud is and why your business should be using it to store its digital data.

Read More
Providing schools with audio visual solutions

DMS Providing Schools and Universities with Audio Visual Solutions

The DMS Digital group specialises in offering a wide range of IT services, such as audio visual solutions, to schools and universities, helping to meet requirements for cost-effective and flexible working capabilities

Read More
DMS Office Headshots12332

The Benefits of Using a Managed Print Service

Did you know that your business could potentially save up to 30% off its printing costs with a Managed Print Service (MPS) implemented? Find out how DMS’ Managed Print Service could help your business to make significant savings and a whole range of other benefits that come with it!

Read More
DMS Office Headshots12248

DMS | The Only North West Business on Government Audio Visual Framework

As the only North West based business on the Government audio visual framework, local public sector bodies can count on us to be their one-stop shop for all of their AV needs.

Read More

Made by Statuo